Practical resources
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Paid PDF guides you can keep and use. One-off purchases, with no subscription required. All prices are USD.
The New Frontier: How search is changing and how to get ahead
Google used to give you ten blue links. AI gives you an answer. Is your business in it? The way customers discover businesses is fundamentally changing. AI assistants are replacing traditional search journeys with direct answers, personalised recommendations, and automated decisions. The New Frontier breaks down what's changing, why traditional SEO alone is no longer enough, and what you can do to make your business visible in an AI-first world. No unnecessary jargon. No empty promises. Just practical insights to help you understand the shift and get ahead of it. Stop competing for clicks. Start competing to be the answer.
$29.00 · View resource →
Local businessLocal Service Discovery Workbook
Make your business details and service area easier to understand. A practical 26-page PDF workbook for local service business owners who want customers, search engines and AI assistants to understand what they do, where they work and how to take the next step. Work through one important service: create an approved business facts sheet, define honest service boundaries, review your Google Business Profile, and build a useful service page with clear scope, evidence and answers to real customer questions. Includes planning worksheets, checklists, a web-provider handoff, a focused 30-day action plan and an observation log to help you review local discovery carefully. One-time purchase. Download, print and complete the worksheets for your own business. This is a planning workbook, not a personalised audit or done-for-you service. Rankings, AI recommendations and citations are not guaranteed.
$19.99 · View resource →
PDF resourceYour Next Visitor Isn't A Person
More of your customers ask ChatGPT or Google’s AI before they ask you. Those assistants read your website and decide in seconds whether you’re clear enough to mention — and most small-business sites quietly fail that test. Ten pages, plain English, no code. How AI reads a site, what to put on your homepage, how to answer the questions buyers actually ask, and a 20-minute self-audit you can score today. One homepage rewritten before and after, so you can see the difference.
$0.99 · View resource →