01
For agencies: make the next piece of work specific
Turn a broad request to improve AI visibility into a reviewable list of website changes. Use page evidence to explain the work and a new report to inspect what changed.
- Before a proposal: establish a baseline.
- Before handover: check the published pages.
- During ongoing work: revisit changes with saved reports.
02
For local businesses: answer the questions before the enquiry
Service areas, booking instructions and quote processes can be clear to your team and invisible on your website. Look for those gaps before adding more marketing copy.
- Make eligibility and locations explicit.
- Explain the next step for a new customer.
- Describe how prices or quotes work without inventing a fixed price.
03
For ecommerce: make product information usable
Review whether the sampled pages provide concrete product facts and useful buying information. Separate a missing content problem from a missing markup problem.
- Clarify product variants and important specifications.
- Make delivery and returns information easy to find.
- Check the crawl scope before drawing conclusions about a whole catalogue.